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PB June 2012

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PB June 2012


Home exterior survey: curb appeal, energy efficiency most important to buyers

Home buyers most value great design and energy performance when evaluating exterior options, according to a survey of Professional Builder readers.

Arthur Rutenberg makes the business case for franchising home building

Housing Giant and past Professional Builder of the Year, Arthur Rutenberg, offers franchisees solid business systems and a time-tested model for profitable home building.

Publisher's Letter: Lift in the market

But at a time when the market is barely off the mat, does it seem cockamamie to consider the ill effects of growing too fast? If this really is the beginning of a new, more sustained boost in the market for new homes, then now is likely a good time to consider how we want our companies to operate and interact with customers for the long climb back.

Discover the forgotten search engine

YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.

Business Management

7 Winning Business Ideas for Builders

From creating visual scopes of work to implementing open-book management techniques, Scott Sedam searched far and wide for the best new business ideas for builders

6 house plans that rethink single-family living

Professional Builder’s House Review collaborative presents six plans geared for today's home buyers.

Techniques for Mastering Social Media in New-Home Sales

Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company

Appraisal Tips: Getting the Value Out of Green Homes

As green homes become more prominent, builders are experiencing growing pains when it comes to appraisals. Builders share their secrets for getting the value out of green

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