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PB May 2009

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PB May 2009

Do home builders know their online audience's behavior?

Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.

Our Giant 400 is Minus 50

For more than 40 years, Professional Builder has published the Annual List of Housing's Giants.  In recent years, the list has become more familiarly known as the Giant 400, because it lists the 400 largest home builders in the United States. This year 400 has become 350.

Social Networking Skills for Home Builders

Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.

European village concept hits just the right note with home buyers

Villebois in suburban Portland, Ore., is designed around a lively town center and features a variety of housing types.

2009 Report on Housing's Giants: When Will The Housing Downturn End?

It's doubtful we'll hear any builders brag about their performance in the 2009 Annual Report of Housing's Giants. Most are losing money — even those on the rise in the rankings. Still, this report provides a fascinating snapshot of America's housing industry as 2008 ended. By then, casualties of housing's apocalyptic crash included not only many ranked giants but the entire American mortg...

Sales + Marketing Best Practices

What Secret Shoppers Know Can Help Your New-Home Sales Team

Home builders can use secret shop companies' discoveries to train their sales staff for peak performance

High Style Merchandising and Vignettes on a Budget

Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.

Cover Me: Roofing and Siding

A look at new roofing and siding products from CertainTeed, GAF-elk, KlipTech and Bellaforte

Seal the Deal: Insulation and Housewrap

Insulation and housewrap products featured from Icynene, Fomo Products, Todol and Fi-Foil.
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