Young adults have traditionally fueled most of the demand for rental housing. There are still plenty of young renters in the marketplace, but renters by choice, who are generally older, are changing things up in the multi-family sector.
Pro Builder editors sat down with PulteGroup CEO Richard Dugas to discuss his strategy for bringing Pulte back to profitability in 2011, his thoughts on GSE reform, and the changing view on housing policy in Washington, D.C.
Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects into sales.