PB November 2010

Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly 10,000 consumers by John Burns Real Estate Consulting.

IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture

Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.

Most home builders agree that the most important components of a high-performance home are windows, insulation, and HVAC systems

NAHB Research Center’s latest study identifies wall assemblies that perform the best in mixed-humid climates

When it comes to specifying and selling green, high-performance products in the new-home building market, energy-efficient systems and building envelope upgrades, such as high-performance windows and air-sealing packages, are in highest demand by home builders and buyers, according to a October 2010 survey of Professional Builder readers.

By eliminating waste in the home building product and process, builders can negate the added costs for going green, writes Lean building guru Scott Sedam in his latest column

 

Working with structural insulated panels (SIPs) has its challenges, especially for first-time users. An expert provides key tips 

Even in this economy, there are builders in all markets producing good numbers. How are they doing it? 

While the housing market outlook may look bleak on a national level, there are countless success stories of builders that are succeeding in the toughest conditions. We’ve asked two such builders — Michael Maples, co-founder of Trumark Homes, Danville, Calif., and Brett Whitehouse, president of Brandywine Homes, Irvine, Calif. — to share some of their leadership advice.