A profile of 2009 National Sales and Marketing Gold Award Winner MYC Condos, Toronto
MYC Condos, Toronto / Best Brochure for a Community priced $400,000 to $650,000
Builder/developer: Cresford Developments, Toronto
Ad agency/PR firm: LA Inc., Toronto
The glossy magazine style of the MYC brochure certainly gets your attention, but the signature font associated with a well-known newspaper south of the border of this 25-story Toronto condo project gets you downright curious.
"With MYC, we were selling a fantastic neighborhood just north of the city core," says Jennifer Morren, account executive with LA Inc. "It's right across from the subway. There's a park and tons of restaurants. In the marketing material, we conveyed the idea of that cool, kind of New York style."
The MYC brochure looks like a magazine and even has a table of contents, articles and a list of contributing editors. It's also chock full of reading material relevant to potential buyers. There are features about the architect, the building design, the neighborhood, condo buying advice (from the developer's marketing manager) and the builder's history.
"It was definitely successful," says Morren. "We had great feedback."
Intro: The 2009 National Sales and Marketing Award Gold Winners
|Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million|
|Bridgeland, Cypress, Texas | Best Master Planned Community of the Year|
|The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year|
|Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design|
|Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000|
|Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000|
|Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community|
|Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage|
|1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads|
|Simonini Builders Corporate Brochure | Best Corporate Brochure|
|MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000|
|Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad|
|NXT at Windemere by the Lake, Toronto | Best Graphic Continuity|
|Shappell Matchmaker Campaign | Best Internet Marketing Campaign|
|'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign|
|Additional Gold Award Winners|
|Judges – 2009 National Sales Marketing Award|