A profile of 2009 National Sales and Marketing Gold Award Winner NXT at Windemere by the Lake, Toronto
NXT at Windemere by the Lake, Toronto / Best Graphic Continuity Builder/developer: Cresford Developments
Ad agency: LA Inc., Toronto
NXT Condominiums' graphic identity was inspired by the Fendi Casa furnishings used in the models and the amenity areas within the building.
"It's a fabulous line," says Jennifer Morren of LA Inc. "Casa Fendi is new to Toronto. They design everything from linens to carpets and area rugs, to couches and beds."
Every marketing piece made good use of interior shots showcasing Fendi Casa furnishings and was pulled together with the bold yellow NXT logo.
"We based a lot of our marketing campaign around that whole very high-end fashion look and feel," says Morren. "We also wanted it to have a very neighborhood feel. But living down by the water and living an active lifestyle could also be very cool and fashionable. So we came up with the very vibrant yellows in our campaign and the very cool metallic grays."
Morren says the Fendi Casa tie-in nets lots of media coverage.
"We were able to expand our media opportunities into fashion magazines," she says. "It was something everybody wanted to see."
Intro: The 2009 National Sales and Marketing Award Gold Winners
|Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million|
|Bridgeland, Cypress, Texas | Best Master Planned Community of the Year|
|The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year|
|Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design|
|Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000|
|Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000|
|Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million|
|Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community|
|Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage|
|1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads|
|Simonini Builders Corporate Brochure | Best Corporate Brochure|
|MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000|
|Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad|
|NXT at Windemere by the Lake, Toronto | Best Graphic Continuity|
|Shappell Matchmaker Campaign | Best Internet Marketing Campaign|
|'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign|
|Additional Gold Award Winners|
|Judges – 2009 National Sales Marketing Award|