Reality TV Influences Home Buyers’ Expectations

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July 24, 2017

Renovation and building projects seen on reality TV stations like HGTV can heavily influence home buyers’ expectations.

MarketWatch reports that many of today’s home trends, such as granite countertops and stainless steel, are popular in part because of their use on shows such as HGTV’s Property Brothers. Remodeling and DIY home improvements are also increasing because of a new TV-educated population of inspired homeowners. Reality TV can also, however, present people with unrealistic ideas for what you can do on a budget.

“Property Brother” Jonathan Scott also acknowledged that his show may create unrealistic expectations. “We would never be able to renovate at the cost on the show,” he said. “They’re getting everything for wholesale.” The show contributes about $10,000, doesn’t charge for time, and passes on other savings to help homeowners with the renovation cost. Participants also put their own money in the pot.

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