7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Restyling Suburbia to Draw in Young Buyers
Millennial homebuyers are looking for affordable homes in walkable areas with plenty of jobs, recreation, and community amenities.…
Sales + Marketing
7 Ways to Promote Upgrades to Floor and Wall Systems
High-performance framing systems offer homeowners a lot of benefits—but you have to make sure they understand them.
Instant Sales Center
Measuring 20 feet by 8 feet, a Salesbox can be assembled and installed over the course of several hours and is designed to reduce waste and save space and time.
New-Home Marketing
Tips for Market-Proofing Your Marketing
Use great market conditions to develop good habits that will help your company thrive during challenging times
Sales
A Solution for Home Builders’ Missing Sales
Sales appear to be going well, but how do you know for sure?
The O'Leary View of Building Affordable Homes and Competing With Big Builders
The founder of View Homes talks about market-specific branding and expanding while staying one step ahead of big competition
Canva
Newly released for Android devices, Canva allows users to create professional-grade designs and graphics, edit photos, create picture collages,…
Sales
Homebuying 'Not Just About Money'
The emotional weight of the homebuying or selling process can be overwhelming, and researchers are explaining how to best handle the tides of…
How To
How to Fix a Broken Community
An online marketing expert offers step-by-step instructions for getting even problem communities to meet their sales goals
Pros, Cons of Virtual Staging
Virtual staging, "digitally [inserting]" décor and other elements into the photos of a for-sale home's listing, is becoming more popular. A new…
