Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Sales + Marketing
How to Convince Customers You're the Builder They Need
To lure buyers and let them know you're The One, leverage these tools
Leadership
Leadership and Management—Not One and the Same
Is there a difference between the two? A longtime sales expert weighs in
Pride of Place: 5 Regional Builders That Are Holding Their Own
Consolidation may be making headlines, but local builders in Atlanta, Boston, Chicago, Phoenix, and Seattle show how to maintain an edge
Sales
Seeing the Future of Online Sales
While the human touch will always be essential in home sales, technology can help by enhancing what an online sales consultant can do
Women, Wellness Are Major Market Forces
“She Power” is a dominant market force, and buyers are also seeking technology that accounts for emotional and physical well-being and promotes wellness.
What Is 'White-Boxing'?
An increasing number of sellers on the luxury market are stripping the furnishings and finishes from their homes to create a clean slate, known as…
Suburb's Marketing Campaign 'Portrays Best of Both Worlds'
Twenty-five miles south of Chicago is the suburb of Homewood, Ill., home to 20,000 residents, and an advertising campaign seeking to attract…
Letting Go of the Family Home
Parting with a family home, handed down through the generations, can make emotions run high, and cause difficulties for sellers, buyers, and the…
Sales + Marketing
Exclusive Research: Measuring the Market
Builders and architects weigh in on their preferred sources and data for keeping tabs on selling conditions
Marketing Modular to Consumers
Modular homes are taking a while to catch on with buyers, but the Modular Home Builders Association (MHBA) wants to boost that effort. The…