7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Letting Go of the Family Home
Parting with a family home, handed down through the generations, can make emotions run high, and cause difficulties for sellers, buyers, and the…
Sales + Marketing
Exclusive Research: Measuring the Market
Builders and architects weigh in on their preferred sources and data for keeping tabs on selling conditions
Marketing Modular to Consumers
Modular homes are taking a while to catch on with buyers, but the Modular Home Builders Association (MHBA) wants to boost that effort. The…
Digital Marketing
Marketers vs. Algorithms: Stop Playing Private Eye
Trying to outsmart algorithms is a fool’s game. Great content is what matters. Here’s why
Sales + Marketing
Welcome to the Sales Environment of the Future
Information is available faster and in larger quantities than ever before. Taking best advantage means using a mix of technologies
Cash and Prizes: One Developer's Model for Enticing Buyers
Mid-Atlantic developer Miller & Smith has launched "The One Visit Experience", a new model for…
No-Fail Home Presale
How to generate buzz, momentum, and sales activity when launching new communities
Sales + Marketing Best Practices
Winners of the 2018 Nationals Sales & Marketing Awards
Top honors in The Nationals Sales & Marketing Awards went to builders that emphasize connection, a sense of place, and the passion of their residents, exemplifying inspired ways to turn prospects into buyers
Trading Houses: New Home Selling Program Seeks to Expand
In spring 2017, home builder Lennar Corp and listing site Opendoor tested…
