7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
An Award-Winning Strategy
The process of entering awards competitions can help a company on the road to greatness
How Builders Can Harness the Power of Facebook
It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook
New-Home Marketing
Need More Leads? Think Again
The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
Sales + Marketing
A Low-Tech Secret to Help Home Builders Stay Competitive
On the everlasting power of the pen—analog-style—to provide personal connection with buyers when selling homes
A Value Proposition
The market is hot, yet home is being seen as a quality-of-life investment, rather than a commodity
Sales + Marketing Best Practices
How to Be More Likable When Not Face to Face
Effective phone and email communication make you a more compelling person, even when you’re out of sight
Boomers And Beyond: Opportunities For Builders
A survey by John Burns Real Estate Consulting digs deeper into what boomers want and why
New Technology Has Changed The Game For Real Estate Marketing
The prominence of sites such as Zillow and Trulia has made homebuyers smarter about what they want in a home. Real estate agents need to…
Defining the Generations
The authors offer their assessment of where home builders’ biggest opportunities may lie