7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Toll Brothers Offers To Pay Taxes For New Luxury Condo Buyers
In an effort to draw in new buyers without lowering prices, Toll Brothers is offering to pay buyers' taxes on two new developments in…
Sales + Marketing
The Sales Process Gets Personal
Millennial buyers expect personalization, and they want transparency in the sales process
Sales + Marketing
Using Content That Packs Emotional Appeal
If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion
The Nationals
The Best in New-Home Marketing: Winners of the 2017 Nationals
Winners of the 2017 National Sales & Marketing Awards offer creative examples of how to entice buyers from the get-go
Taylor Morrison CEO Talks About Her Process Of Becoming A Leader
Early in her career, Sheryl Palmer was made sales manager at Sun City West, an active adult community in Arizona. She was in charge of…
The Perfect Marketing Budget For 2017
No budget? Proceed at your own risk. Or, check out our strategic spending guide for the coming year
Sales + Marketing
2016 Was A Very Good Year—Or Was It?
As 2016 draws to a close, it’s time for some crystal-ball gazing and best advice for next year
Q+A
As healthy as a house-the marketing fire power of Gene Myers and Thrive Home Builders
Gene Meyers says builders that ignore marketing green and healthy homes do so at their own risk
New-Home Marketing
Redefining Marketing for a New Generation of Homeowners
Millennials—the newest generation of homeowners—aren’t as quick as past generations to embrace the major life decisions that will move them from renting to homeownership
Sales + Marketing
How Home Builders Can Tap the Power of Story to Create a Lasting Impression
Making the most of leads and engaging prospective homebuyers means sharing a clear, succinct narrative about your company