Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Drones Taking Off for Home Builders
For some builders, drones prove to be a handy tool in marketing campaigns and site assessments
Sales + Marketing Best Practices
Are You Ignoring Your Prospects?
A little less efficiency can result in more personalized effectiveness
Getting the Message: Successful Marketing Campaigns for Selling Homes
Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it
Executive Corner: Angela Harris on Branding and Selling Homes As an Experience
Angela Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations
Education + Training
How to Choose a Sales Training Program
Before you implement any type of training program, assess your personnel and ask these questions
Sales
Hiring an Online Sales Specialist
Filling the role of online sales specialist in your company requires a special process to pinpoint the best talent
Kevin Oakley: My 3 Biggest Mistakes in Business
There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn
Sales + Marketing
Study Shows Which Digital Tools Aid Homebuyers
This year's Home Buyer Conversion Report helps builders use technology effectively to draw customers, close deals, and sell homes
Economics
Sales + Marketing: Hidden Perils of a Hot Market
Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger
Market Data + Trends
Report Sheds Light on Millennials and City Living
A recent study by the Urban Land Institute finds Millennials aren't swapping the suburbs for city living, as many prefer to dwell in centrally located neighborhoods