Sales + Marketing

More than half of your customers have already spent time on your Web site.

Statistics show that walk-in customers who have already visited a builder's Web site are more than twice as…

It has been more than seven years since we last had a buyers market for resale homes, so it is not surprising that many new-home sales professionals have become anxious when dealing with…

With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no…

 

Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies when a home sold after the company ran an in-flight airline infomercial in which a passenger walks…

With energy prices on the rise, buyers are becoming increasingly attracted to the notion of high-performance homes. High-performance homes offer consumers relief with lower energy costs…

Note Web Exclusive Content: This is a more complete version of the article that appeared in the September 2006 edition of Professional Builder. It presents the ideas how they were…

John Rymer

Many components of a new-home purchase can be duplicated. Floor plans, elevations, home site sizes, financing, community…

The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it…

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