Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Touch, zoom, sell: How builders are using tablets to sell homes
WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.
Game change: How the iPad revolution is changing the way builders do business
Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.
Tablet Revolution
It seems hard to believe now, but when the iPad was introduced last year, there was a lot of question about whether or not Apple had finally made…
CertainTeed introduces new online tools
CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.
Time for remodelers to innovate is now
During the housing boom, new products were being introduced into the home building market at a staggering rate.
According to the Harvard…
Re-examining the role of Realtors
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.
Proven tactics for selling homes to the generations
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that could backfire on you.
New-Home Sales
How to tackle the 'I'd love to buy, but I can't sell my house,' syndrome
Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects into sales.
Is social media marketing worth the investment for home builders?
Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.