7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
Drive Consumer Traffic to Your Website, 16 Tips
Homebuyers are out there, but people can’t buy what they don’t know is for sale. Sales and marketing pros must connect with the right buyers at the right time
Obama’s mortgage-market reform plan calls for winding down Fannie Mae, Freddie Mac
The Obama administration’s long-awaited proposal for reforming the U.S. mortgage market calls for shuttering both Fannie Mae and Freddie Mac over a period of five years or more. The two agencies, along with the Federal Housing Administration, currently provide more than 90 percent of housing finance.
2012: The year mobile takes over
Next year, for the first time, it’s expected that more consumers will access the Internet using a mobile device than a traditional desktop or laptop computer. The proliferation of smart phones like the iPhone and Droid — combined with the precipitous drop in price for these high-tech devices and better data connections — means that a sizable chunk of the population is connected 24/7.
PB February 2011
5 Trends in Infill Housing | Driving Consumer Traffic | First-Time Home Buyer Preferences
David Weekley Homes launches buyer project-tracking website
Home building giant David Weekley Homes has launched a website that allows its buyers to stay updated on the progress of their new home. Upon signing the sales contract, clients receive log-in details to their personal buyer home page at MyDWHome.com, where construction updates and progress photos are posted regularly.
Show Village 2011 Preview: Uber-green home for under $75,000
At a scant 528 square feet, the Eco-Cabana model from Palm Harbor Homes may be small in stature but it is mighty when it comes to green living. Designed to meet DOE’s Builders Challenge energy performance requirements of sub-70 on the HERS Index, the model will be loaded with high-performance, sustainable features.
Combating negative press
While conducting research on a builder for a recent issue of Professional Builder, I did what most people do first when they want to learn more about a company, or any subject for that matter. I went to Google. I punched in the builder’s name and was immediately taken aback by the Page 1 search results. Naturally, the first few items related to the company’s website, but the third and fifth items where consumer feedback websites laced with comments blasting the builder.
14 ways builders can win in the sluggish economy
Successful builders obsess on sales conversion ratios, tracking key metrics, hiring the right people, and knowing where they stand in the marketplace, writes Bob Schultz in his latest column. Schultz offers 14 ways builders can win in the sluggish economy.
Survey: Builders cautiously upbeat about growth prospects for next year
While home builders are less than upbeat about the health of the overall housing market, most are optimistic when it comes forecasting revenue and profit for 2011, according to a survey of Professional Builder readers. More builders than not indicated that they are planning for flat or higher revenue and profit in the coming year, with nearly a fifth of respondents projecting revenue growth of 7 percent or higher.
