Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Sales
Home Sales: 7 Steps to Successful Recruiting
Use this recruiting process to eliminate potential salespeople until only the outstanding candidates remain
Sales
New-Home Sales: It's Halftime in This Year's Sales Cycle
In new-home sales, it's important to stay focused midgame
New-Home Sales
When Realtors Manage Home Builder Sales
A hybrid approach to managing sales with real estate agents can bring home builders more focus and closings
Sales + Marketing Best Practices
New-Home Sales: Preparing for the Main Event
Practice makes perfect, and simulated selling helps your salespeople show what they know
Sales + Marketing Best Practices
The Hawthorne Effect and Your Sales Management Possibilities
Continually resetting expectations for your sales team can turn a short-term gain into long-term sales performance
Sales
25 Proven Ways Home Builders Can Increase Sales
A comprehensive strategy for reviewing and improving your sales operation
New-Home Sales
Closing the Sales Fulfillment Gap, Part II: Action Amidst the Angst
Builders weigh in with their own, still-evolving solutions on how best to shepherd customers from contract to closing
New-Home Sales
Closing the Sales Fulfillment Gap: The Missing Link in Lean, Part I
Builders would benefit from proactively shepherding customers from contract to closing more than they would from merely focusing on gaining more sales
Demographics
Selling to Women Homebuyers
Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide which house to buy
Sales
Sales Fulfillment's Missing Link
A builder’s ability to proactively manage a customer from contract through close with every option and selection made on time profoundly impacts the bottom line