Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Builder confidence in 55+ housing market shows significant improvement
The index increased 24 points to a level of 53, which is the highest second-quarter number since the inception of the index in 2008 and the seventh consecutive quarter of year-over-year improvements.
Sales Lead Tracking
Capture More Sales From Traffic You're Already Generating
Measuring and ranking the quality of your potential buyers are among the keys to raising your conversion rate
New-Home Sales
The Importance of Staying Focused in a Reemerging Market
As more homes begin to sell, all of the players involved in sales eventually will get some benefit from the momentum alone. But good markets cover up and forgive a lot of bad processes and business errors
Builder confidence hits major milestone in June
The eight-point jump was the first time the index has been above 50 since April 2006 and represented the biggest one-month gain since August and September of 2002, when the HMI recorded a similar increase of eight points.
Word is the market is coming back. Are you?
Having been in this industry for more than 40 years, I know from personal experience that our industry has always recovered from previous recessions. I contend, however, that great marketing and sales strategies are not honed during good markets, but during tough times.
10 management tactics for delivering quality
Scott Sedam wraps up his six-part series on quality management with 10 techniques for building efficient processes and ensuring a better product.
Sales
5 Keys to Being a Good Salesman by Jerry Jones
Dallas Cowboys owner Jerry Jones offers tips for successful selling
Find Your Special 007 Sales Agents
You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder
Visualizing your future
This pottery is the future.
OK, not the pottery itself.
What the pottery represents… is the future.
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