Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Tablet Revolution
It seems hard to believe now, but when the iPad was introduced last year, there was a lot of question about whether or not Apple had finally made…
Don’t let stock market swings impact sales
One of the many harsh realities we’ve grown accustomed to during this economic downturn is the turbulent nature of stock market indices,…
Foreclosed properties may become rentals
The Obama administration will announce plans Wednesday to seek investors' ideas for turning thousands of foreclosed properties owned by government-backed entities into rental homes.
What 10,000 consumers say about homeownership (Research)
Contrary to popular belief, consumers are in the market for their next home. But what they desire in a new home is much more than the lowest price and a great location, according to a survey of more than 10,000 potential home buyers by John Burns Real Estate Consulting.
Re-examining the role of Realtors
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.
Proven tactics for selling homes to the generations
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that could backfire on you.
Freddie Mac outlook: Home sales to rise 5% in 2011
Freddie Mac last week released its U.S. Economic and Housing Market Outlook for May showing a pick-up in economic growth in the second half of 2011 and a projected 5 percent increase in 2011 home sales over 2010, on a calendar year basis.
John Burns: 4 successful builder strategies for maximizing revenue
Home builders must be firing on all cylinders to make money during these trying times, says John Burns, CEO of John Burns Real Estate Consulting. Burns highlights four common strategies firms are employing to maximize revenue.
Video: Sneak peek at Professional Builder's 2011 Housing Giants report
Professional Builder Editor-in-Chief David Barista discusses several key findings from the publication's annual Housing Giants report. Learn which firms make up home building's "billion dollar club" and what the nation's largest firms identify as their top challenges and opportunities.
Report: Increased competition in strong markets hurting builders
As more home builders flock to housing markets that have remained relatively healthy through the downturn, the increased competition is starting to impact sales, according to new data from John Burns Real Estate Consulting. Raleigh, N.C., and San Diego are among the presumed stronger markets that are seeing lower year-over-year net sales per community.
