Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Sales
Revitalize Your Home Building Sales Team
Sales training expert John Rymer outlines how and why you should focus on revitalizing your home building sales team
Sales
Appraisal Nightmares
Problems with appraisals are nothing new to the home building industry, but since the the Home Valuation Code of Conduct went into effect, the issue has grown
Sales + Marketing Best Practices
What Secret Shoppers Know Can Help Your New-Home Sales Team
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance
High Style Merchandising and Vignettes on a Budget
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
5 Tips to Sell Homes Now
Paul Cardis shared 5 tips so home builders can sell homes and help the industry at the same time
Does Your New Home Sales Team Believe in Today's Market?
John Rymer explains why salespeople need to talk about why now is the best time to buy
How to Compete With Foreclosures
How home builders can win over home buyers considering foreclosed homes
Tips from the Home Building Sales Pros
Three sales experts weigh in on tips, closings and what home builders should be doing now – and they didn’t always agree
K. Hovnanian Homes celebrates 50 years of homebuilding in Southern California
K. Hovnanian is providing the gifts in the form of discounts to buyers who purchase in select neighborhoods during its Anniversary Special in the month of January.
