Sales



Features
February 01, 2002

Remember “Wayne’s World” from Saturday Night Live? Wayne and his buddy Garth did an underground television program from Wayne’s basement, and Wayne frequently offered half-baked ideas that prompted Garth to tell him, “You’ve got to live in the now, dud...

Features
February 01, 2002

Web sites are a company’s clearest link to not only new customers, but also its staff in the field. At least one builder has found a way to enhance that link.

Features
December 01, 2001

Sales traffic data suggest that high-end home buyers are taking a wait-and-see approach during these days of economic uncertainty.

Features
December 01, 2001

It is said that any publicity is good publicity, but sometimes you really have to wonder.

Features
December 01, 2001

NRS Corp. asked buyers how long it took their builders to correct all identified walk-through items.

Features
November 01, 2001

Most builders don't realize that 67% of new home buyers refer family and friends to their builder within 30-60 days after moving in.

Features
November 01, 2001

With Interview Selling, it’s easier than you think

Features
September 01, 2001

How to help customers decide logically to buy from you.

Features
August 01, 2001

A good opening sets up the interview process.

Features
August 01, 2001

Avoid flying into the customer expectation trap.

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