Sales



Features
November 01, 2001

With Interview Selling, it’s easier than you think

Features
November 01, 2001

Most builders don't realize that 67% of new home buyers refer family and friends to their builder within 30-60 days after moving in.

Features
September 01, 2001

How to help customers decide logically to buy from you.

Features
August 01, 2001

A good opening sets up the interview process.

Features
August 01, 2001

Avoid flying into the customer expectation trap.

Features
July 01, 2001

Take a chance and change the way you pay your sales force.

Features
July 01, 2001

Web sites that work both intrigue and quantify potential customers.

Features
July 01, 2001

You spend money to attract prospects, but what are you doing to turn these same shoppers into buyers?

Features
July 01, 2001

Where most people would have seen only an old sand mine, builder Elliot Monter envisioned a multigenerational, resort-style community in a region foreign to such developments.

Features
July 01, 2001

The articles in this issue are about the other side of the balance sheet -- the income side -- and the focus is on finding ways to grow revenue and not just manage costs.

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