Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Sales + Marketing
The Sales Process Gets Personal
Millennial buyers expect personalization, and they want transparency in the sales process
Three Home Trends to Embrace in 2017
Use of the up-to-date design trends make your models more attractive to buyers—and the search words that describe them can help boost sales
Millennials Share Their Homeownership Stories
Homebuying Millennials do exist. While many young adults are putting off homeownership, 35 percent of households led by someone under 35…
Cities With The Highest Home Value Growth
Healthy job markets and historically low mortgage rates have improved home prices, especially in popular mid-size markets such as Denver…
Affordability Cited As Top Reason For Not Owning A Home
The homeownership rate is at its lowest since the early 1960s, and anxiety over student loans and down payments aren’t helping
Study Puts Home Value Estimator Tools To The Test
The independent research company SSRS found that Redfin Estimate is most accurate in predicting the value of a house for sale.
…First-Time Buyers More Likely To Make Down Payment Of Less Than 20 Percent
A December survey of REALTORS found that 81 percent of first-time buyers who closed a house in Q4 2016 made a down payment of less than…
Why Are Chicago Home Sales Dropping?
After a record year in Chicago, why the dip? A local real estate pro offers some explanation.
Land Restrictions, Homeownership Subsidies Have Pushed Down Mobility Rates
Only 5 percent of homeowners moved in 2016, down from 9.5 percent in 1988, according to new data from the U.S. Census. Also, only 11…
West Coast Cities Have Lowest For-Sale Housing Inventory In The U.S.
Half of the top 10 cities with low inventory, including Seattle and Eugene, Ore., are located in that region
