Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Sales
Are Co-op Sales Worth It?
They can be a silent profit leak, but there are also good reasons to make co-op sales work
Multiple-Bidding Buyers A Challenge
Potential buyers want to increase their odds of acceptance by bidding on multiple homes, but they are frustrating sellers by driving legitimately interested buyers away.
Sales Lead Tracking
Email Marketing—Just One Part of the Follow-Up Process
Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events
Brands Target Millennial Consumers Through Nostalgia
Current sales to the nation’s future are buoyed by connections to the past.
Q+A
Jennifer Barkan on Turning Website Visitors Into Warm Leads and Sales
How supplying salespeople with details about client wants and needs will help your sales staff better target their new-home presentations
Digital Marketing
Reaching Your Target Audience in a Competitive Online Landscape
If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today
New Buying Strategy Escalates Homebuying Competition
Bidders are making offers on multiple homes simultaneously to increase their odds of getting accepted.
The Housing Markets With The Most Stable Growth
Medium-size metros in Texas and the Mountain Time Zone are faring the best.
For Some Areas, The Drop In Starter Home Supply Isn’t A Problem
A shrinking supply of starter homes does not necessarily mean rising home values around the country.
Sales
How Emotions Can Affect Buying And Selling A Home
Buying a home is a huge decision and can stir up some pretty big emotions to go along with it. A home is a place to raise a family, relax at the…
