Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Home-loans credit standards should loosen
A chief economist says he expects a loosening of the recent tight credit standards presumably caused by the “Know Before You Owe” rule.
Survey Finds Homebuyers Pessimistic About Election
As November nears, more potential buyers are saying the election will make the housing market worse.
Sales
Do You Know Your Breakeven Point?
To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential
Sales Lead Tracking
Here's How Builders Can Improve Lead Follow-Up
Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads
Study: Low Inventory Slows Homebuying
According to the quarterly Trulia Inventory and Price Watch, starter and trade-up home stock has declined 40 percent since 2012
Sun Belt City Populations Grow
Houston and Dallas-Fort Worth have experienced more growth than anywhere else in the U.S.
Sales + Marketing
Home Builders' Design Studios Go for a Retail Spin
Today’s design centers take a page (or two) from successful retailers to improve the buyer experience
Urban Home Values Surpass the Suburbs
Zillow's 2015 Urban Zillow Home Value Index (ZHVI) was $269,036, compared with the 2015 Suburban ZHVI of $263,987.
The Power of Positive Is Mission Critical
Sales are important, but positive customer experience is a gold mine
Southern California housing market not fully recovered from recession
Meyers Research found that the region is being hamstrung by pricing issues such as limited land supply and rising construction costs.
