Building on a background in graphic design, Sarah Simmerman rose to become a successful digital marketer and search engine optimization guru in the home building industry as director of marketing at Dorn Homes, in Prescott, Ariz., where she modernized the company’s website, established an online sales program, and increased leads from digital marketing by 700% in one year; while at Dorn, she developed one of the first marketing programs focused on healthy homes and won Gold in the 2017 NAHB National Sales & Marketing Awards for best marketing of a green building program, and a Silver award in 2018 for Marketing Professional of the Year; joined Do You Convert in 2020 to help builders develop market strategies and also teaches digital analytics and strategies.
