8. Management buy-in is crucial
Communication will help, but if the resistance to change and collaboration is coming from upper levels of management, it may not be enough. If a contractor’s management team is not committed to improving the performance of the homes they build, then the field crews are less likely to engage in or learn from the experience. In contrast, the managers from both the geothermal ground-looping and plumbing trade contractors understood the educational and marketing benefits of being involved with a project like the lab home, which resulted in a high level of cooperation and field crews viewing the project as an opportunity to learn.