What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Lumber Leads Building Materials Prices Higher in March
Overall, the cost of building materials rose during March, with softwood lumber, gypsum products, and concrete all seeing price increases. Only steel mill materials saw price drops
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Exterior Design Trends? Homebuyer Preferences Run the Gamut
It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors
Home Renovation Trends Report Shows Increase in Project Spending
A recent Houzz survey finds that the median spend for kitchen and primary bath projects jumped in 2022 and increased again in 2023
Market Experts Predict Strength in Spring
Builders and economists are telling clients not to worry about a housing…
Wealth Gap Widening in Real Estate
Homebuying households typically have greater income than non-buying households, and…
Experts' 6 Keys to Smart Home Tech
Features, options, and products are proliferating in the smart home…
Affordability Crisis Forcing Women to Reconsider Having Kids
American women are having kids later in life than in previous eras, and a new survey showcases how the…
Housing Weakness Casts Shadow on Overall Economy
The latest expert analysis on housing market conditions says that while…