What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Lumber Leads Building Materials Prices Higher in March
Overall, the cost of building materials rose during March, with softwood lumber, gypsum products, and concrete all seeing price increases. Only steel mill materials saw price drops
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Exterior Design Trends? Homebuyer Preferences Run the Gamut
It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors
Home Renovation Trends Report Shows Increase in Project Spending
A recent Houzz survey finds that the median spend for kitchen and primary bath projects jumped in 2022 and increased again in 2023
Builder Finds Inspiration at CES 2019
One builder is welcoming tech's greater prominence in home building, the gap…
The 'Smart-Healthy' Home
In spring 2019, Los Angeles-based home builder KB Home will begin offering local…
Demographics
10 Retirement Boomer-Towns
A new study reveals where Boomers are relocating to for their golden years and how their preferences are affecting the market
The Only Major Market That Lost Renters in 2018
The "bounce" to Houston's rental market of displaced homeowners from Hurricane Harvey "came and went," according to new data from analytics firm …
Demographics
Construction, the 'Common Sense Option' for Gen Z
Generation Z is the new target for construction groups seeking to bring young people into the field
Housing Costs to Rise in 2019 for Owners, Renters
The cost of owning a home is rising faster than the cost to rent in Houston, and the gap will continue to widen over time, according to the latest…
Housing Showing 'Signs of a Rebound'
The U.S. housing market may have reached bottom, according to new analysis from industry experts, citing the recent…
