What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Lumber Leads Building Materials Prices Higher in March
Overall, the cost of building materials rose during March, with softwood lumber, gypsum products, and concrete all seeing price increases. Only steel mill materials saw price drops
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Sherwin-Williams' Kingdom Gold Color Is Making New Friends
The paints and coatings brand takes a strategic marketing approach to shine a light on an overlooked hue
Exterior Design Trends? Homebuyer Preferences Run the Gamut
It turns out there's little national consensus when it comes to what U.S. homebuyers prefer for home exteriors
Home Renovation Trends Report Shows Increase in Project Spending
A recent Houzz survey finds that the median spend for kitchen and primary bath projects jumped in 2022 and increased again in 2023
Housing Market Hitting the Affordability Limit
Home sales fell overall in June as inventory tightened and prices continued to soar; the market seemed to hit the affordability wall, causing many…
Bay Area Home Sales Hit 4-Year Low
In June, new and existing home sales in the San Francisco Bay Area fell more than 9 percent year-over-year, based on new…
Lower New Home Prices Offer Buyers a Chance
The median price of a new home was $302,100 this June, the second lowest since February 2017, per the Census Bureau…
Millennials Are Planning to Buy
A recent Housing Trends Report from the NAHB Economic team found that Millennials are most likely to buy a home in the next year…
What Homebuyers Will Give Up for Good Schools
MarketWatch reports that 78 percent of homeowners are willing to give up some home features to live near a good school.
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The American Middle Class Is Getting the 'Squeeze'
A new book examines the disappearing of middle class America. Author Alissa Quart concludes that it currently costs 30 percent more to be middle…
Seven Cities Shopping for Home Shoppers
Many U.S. cities now offer financial incentive programs to woo new residents to move to their communities. A new ranking identifies which cities…
Single-Family Rental Market Bullish, Helped by Online Platforms
Investing in single-family rental properties has become a lot easier with the advent of online platforms speeding up the process, and expanding…
Sustained Price Appreciation in Denver Makes Saving Up Harder
Renters in Denver may need 12 years to save up enough for a 20 percent down payment, says a new study from Zillow's…
Added Supply Not Enough in Many Metros
A recent report from Trulia shows that the supply of for-sale homes was three times higher this spring than in…
