Zillow Groups Housing Markets to Fit ‘Holiday Shopper’ Tastes

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December 02, 2015

When it comes to shopping for the holidays, there are people who love deals, love to splurge, or are outright indifferent. And it’s not just about shopping for stocking stuffers or tech gadgets—according to Zillow, the same buying preferences apply to housing.

If a buyer is the “lightning deal” type, who wants a home in a coveted market where listings don’t stay on the market very long, Buffalo, N.Y., Detroit, Mich., and San Francisco, Calif., are the place to go.

How about for the “sharing economy” holiday shopper who shrugs at the materialism of the holiday season? Zillow thinks thriving rental markets, such as Washington D.C., or Los Angeles, Calif., will be their cup of tea.

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