Zillow investigates hidden “potential households”

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November 03, 2014

Just like the potential energy we learned about in physics, the housing market also has a lot of pent-up, hidden homebuying energy waiting to be released.
As rent prices continue their decade-long climb, outpacing income growth, rising expenses cause more household compression and families and individuals doubling up to combine incomes. Due to doubling, thousands of potential households are tucked away, hidden inside existing homes. Examples of markets with high potential energy include Los Angeles, New York City, and Miami-Fort Lauderdale.
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