Despite More Buyer Engagement, Homes Aren’t Selling

Engagement from shoppers grew by 21% year-over-year, but actual sales tell a different story

Operations

Creating Scalability As Your Business Evolves

Markets

States Where Mortgage Interest Rates Are Increasing the Most

Market Data + Trends

Home Builder Sentiment Weakens

Housing Supply + Affordability

New-Home Market Sees a Slow Down

Design

Designing Homes That Live Timelessly

Timeless design is more than an aesthetic. It’s a series of decisions that make a home feel livable for years to come

Sept. 22, 2026

Design

Roundup: Color of the Year Picks Reflect Trend Toward Warm Neutrals

For 2027, paint companies are making their Color of the Year selections based on a growing trend toward authenticity, wellness, and a desire to connect with the natural world

Sept. 17, 2026

This Big Sky, Mont., living room by Reid Smith Architects showcases an inviting look with warm stone walls, wood details, and earthy furnishings.

Design Best Practices

Homeowners Seek Out Warmth, Texture, and Natural Materials

This fall, expect to see more high-texture spaces featuring warm earth tones, natural stone and wood, and lots of personality

Sept. 3, 2026

House Plans

Strategies For Improving the Floor Plan

When market conditions change, it sometimes just takes a few simple updates to turn the floor plan into something buyers are after

Aug. 27, 2026

Construction

Labor + Trade Relations

Where Construction Workers Earn the Most

The construction industry continues to face a labor shortage, but higher wages in some states are helping to bring in and retain more workers

Sept. 18, 2026

NileBuilt’s Gen-2 technology is demonstrated on this 6,000 square-foot custom home in Laguna Hills, Calif., completed in July 2026.

Blogs

Charting a Path Forward in Resilience and Sustainability

A new insulated composite structural technology thirty years in the making offers a proven solution to build more resilient homes

Sept. 17, 2026

The most common technology used in the home search process is still online websites, but more homebuyers are using AI to assist in their early research.

Building Technologies

Tech Is Creeping Further Into the Homebuying Process

Not only are homebuyers implementing AI into their purchasing process, they're also more interested in buying homes built through technological advancements

Sept. 10, 2026

Building Technologies

AI Adoption Grows Across the Construction Industry

Despite industry concerns over the inaccuracies of AI-generated content, most pros say they expect AI to transform construction and design processes over the next five years

Sept. 10, 2026

Business Management

Markets

Build Times Reach Nearly 4 Years in These Cities

In cities with a more rigorous permitting process, it can take almost four years to build a standard single-family home

Sept. 18, 2026

Market Data + Trends

Housing Starts Improve in August

While permits continued to fall, single-family starts increased by more than 5% year-over-year

Sept. 18, 2026

'For Sale' sign in front of a new-home community

Market Data + Trends

Pending-Home Sales Climbed Slightly in August

While pending sales continued to decline from the same time last year, August saw a slight improvement compared with the previous month’s data

Sept. 17, 2026

Markets

Metros Where High Housing Supply and Affordability Are Bringing in Buyers

Just a few metros, primarily those in the South and Midwest, are seeing a surge in housing supply. Meanwhile, many metros in the West and Northeast are struggling

Sept. 17, 2026

Sales + Marketing

First-time buyers tour a home with a real estate agent

Sales + Marketing

Why Price Isn’t Enough to Win the First-Time Buyer

Entry-level homebuyers are looking at more than the list price. They’re considering livability and costs for the next five to 10 years

Aug. 18, 2026

Markets

Where Are Americans Moving?

Most Americans say they are happy where they currently are, but nearly 60% say they would still move if the opportunity was right

Aug. 18, 2026

Sales + Marketing

Marketing New-Home Communities: What Buyers Actually Want

When it comes to marketing, buyers are gravitating toward communities that promise a personalized yet connected experience

Aug. 14, 2026

Courtesy Schell Brothers

Sales + Marketing

Socially Exceptional: The Best of The Nationals

Winners from the 2026 National Sales & Marketing Awards share their insights on what makes a successful social media campaign

Aug. 5, 2026

Idea Homes

NewLook

NEWLOOK Construction Gallery: August/September 2026

With the NEWLOOK Experience home entering the final stages of construction, many of our sponsors’ products are now installed and making a significant impact throughout the...

Sept. 16, 2026

Wellness at Home

Lightovation at Dallas Market Center

Sept. 3, 2026

Events

Women in Residential Construction

Laura Mueller Talks Employee Ownership Models in Construction

Women at WIRC

In this episode of Women at WIRC, we speak with Groundworks' Laura Mueller about the company's employee ownership model and how other companies can use this model to help strengthen...

Sept. 8, 2026