Sales + Marketing
Lessons Learned From Previous Housing Market Disruptions
For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident
Sales + Marketing
Escalation Clauses in Your Contracts: Yay or Nay?
Escalation clauses may sound like a good idea to counter rising construction costs, but there's a better solution
Sales + Marketing
Challenging Times = Emerging Sales Opportunities
Disruption in real estate sales is a recipe for new collaborations between home builders and real estate agents
Sales + Marketing Best Practices
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
Sales + Marketing
Become the Big Fish: How to Seize Tier 2 and 3 Market Opportunities
Home builders can use this checklist to dominate Tier 2 and Tier 3 markets that offer potential
Sales
Sales Strategy: Exercise Caution When It Comes to Co-Op Sales
The contents of this article may be hazardous to your co-op sales status quo
Housing Markets
The Rules of the Game Are Changing, Are You Ready to Play?
Tips and advice from industry gurus for weathering the next recession
Housing Markets
Housing Market: The Times They Are a Changin’
As Bob Dylan sang it, housing's marketplace is experiencing it. Don’t be caught off-guard
Sales
A Solution for Home Builders’ Missing Sales
Sales appear to be going well, but how do you know for sure?
Leadership
Leadership and Management—Not One and the Same
Is there a difference between the two? A longtime sales expert weighs in
