Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices

How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
 

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis

Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t

Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle

Friction between sales and marketing can be the kiss of death for a home builder. Here's how to avoid it and have your sales and marketing team thrive

While the human touch will always be essential in home sales, technology can help by enhancing what an online sales consultant can do

The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders 

Decoding the work habits of Millennials may feel like learning a new language, but for the health of your business, it's imperative

Effective phone and email communication make you a more compelling person, even when you’re out of sight