The Beginner-Boomer Confluence
Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them
Builders Reporting Lot Shortages At All-Time High
Many builders have little choice but to look farther and farther out into the suburbs, where the prices need to be highly competitive to entice enough buyers
Builder Inventory Programs: Set Yourself Up for Success
A checklist for ensuring that quick-delivery homes contribute to the success of your business
Construction Quality
11 Ways to Minimize Warranty Expenses
Focus on continuing improvement to help prevent warranty hassles and give you an edge over competitors
Q+A
Jennifer Barkan on Turning Website Visitors Into Warm Leads and Sales
How supplying salespeople with details about client wants and needs will help your sales staff better target their new-home presentations
The state of credit & capital
Home builders report on the status of credit availability, alternative financing, and cumbersome paperwork
Odor-Killing Primer | Rust-Oleum
The new Zinsser Odor Killing Primer from Rust-Oleum eliminates existing odors on painted…
Ladder Accessories | 360 Products
Two accessories from 360 Products will help painters when working with extension…
Digital Marketing
Reaching Your Target Audience in a Competitive Online Landscape
If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today
