Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
3 Truths for Home Sales Success Now and Into the Foreseeable Future
Most sales leaders have been in chaos control since 2020. Stop feeding that mindset and start shifting gears using these three insights
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Why Every Home Builder Needs a Strong Brand Guide
Using a brand guide will help your team communicate and execute your company's brand vision so you present a consistent, authentic brand identity and stand out from the crowd
Sales + Marketing
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Sales + Marketing Best Practices
Why Every Home Builder Needs a Strong Brand Guide
Using a brand guide will help your team communicate and execute your company's brand vision so you present a consistent, authentic brand identity and stand out from the crowd
The Nationals
2023 Nationals Winners: Home Building Sales and Marketing Magicians
Meet the people and teams recognized by NAHB's 2023 National Sales and Marketing awards as the talent behind award-winning sales and marketing efforts in home building
Digital Marketing
Why Your Website Isn't Getting Enough Leads, and How to Fix It
If you need to increase website engagement and aren't getting many leads despite spending money to boost site traffic, take these steps
Sales + Marketing
Where to Go When the Housing Market Gets S.L.O.W.
There are two paths you can take in a changing new-home sales market, but only one of them will help you succeed during a slowdown
Sales + Marketing
7 Brand Experience Strategy Essentials
Consider these steps to refine and adjust your approach to a changing market of new-home buyer expectations and preferences
Sales + Marketing
Managing the CX Roller Coaster for Homebuyers
How to mitigate the valleys and maximize the peaks to leave customers excited and delighted about their new-home buying experience
Sales + Marketing
A Sales and Marketing Approach to Workforce Development
Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention
Sales
The Home Sales Process: To Chunk or Not to Chunk?
The home sales process is complex; chunking is one way sales professionals can make the homebuying journey more manageable for their customers
Digital Marketing
6 Things You Can Do to Fix Your Construction Website Now
Don’t ignore your website’s potential; just as it can bring in business and revenue, it can also lose you money by failing to engage prospects and convert leads. Here are some remedies
