Denise Dersin | ProBuilder

Denise Dersin

Denise Dersin, editorial director of Professional Builder, Custom Builder, PRODUCTS, NKBA Innovation+Inspiration, and co-editor of Multifamily Design+Construction, has been in publishing as an editor and writer for 30 years and has worked in the housing industry for much of that time.

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Q+A

Mollie Elkman Continues the Story of 'The House That SHE Built'

A Utah house build using all-woman labor and woman-owned companies provides inspiration for a children’s book about the many, varied opportunities for women in construction. But there's more to it than that

Opinion

New Year, New Beginnings

There's no denying 2020 was a roller-coaster of a year. But now, there’s light at the end of the tunnel, and we're hopeful 2021 will be different

Daybreak at end of dark tunnel signaling a new beginning

Opinion

Home Building's Response to the Changing Times

As the way we live has changed due to the coronavirus pandemic, home builders are adapting and rethinking their businesses, from operations to sales to business management

Drawings of people self-isolating in individual homes due to coronavirus

Opinion

Into the Breach—Again

The economic impacts of COVID-19 were a gut-punch to a housing industry on the cusp of a full recovery, but we'll come back from this, too

Opinion

Wanted: Small Homes at Affordable Prices

Research finds a builder-buyer disconnect in providing smaller, more affordable homes and that the number of single women homebuyers is decreasing

A young woman sitting at home on sofa works on her laptop with a coffee on the table

Show Village

After the International Builders' Show, the Show Goes On—On Demand

The information at the International Builders' Show is extensive and rich, but there's no way you can see or digest it all during the show. And you don't have to, since this info is available on demand after IBS

crowds of people in the home building industry at the International Builders' Show 2020 in Las Vegas networking and looking at product demonstrations

Business Management

What Do Homebuyers Want? Builders Adopt a New Strategy

Homebuyer desires are ever-changing and transient. Getting back to some core principles can help builders refocus their business and attract buyers in the process

Opinion

Welcome to the '20s

What's in store for home builders in the coming decade?

the direction moving forward for home builders

Opinion

How Concerned Should Home Builders Be About a Recession?

There are good reasons for builders to feel cautiously optimistic for 2020

home builders should just keep calm and carry

Opinion

The Construction Industry's Gender Gap

The numbers show that our industry is making some strides toward equality, but we still have a long way to go

Woman walking in narrow space between two tall walls

Awards

On Going for the Gold: Why Home Builders Enter the NHQA

Who doesn’t want to play for a world championship team? The National Housing Quality Awards program marks its 27th anniversary this year

Opinion

For Homebuyers, Size Matters

The industry has left a sizable, and growing, group of house hunters in the cold

some homeowners can't afford homes and are left out in the cold

Opinion

We’re All About You

Compelling content can take many forms, of which magazines are just one option. Professional Builder wants to give you the ability to decide where and how you receive and consume our content

Vortex of magazine content draws readers in

Leadership

Learning From Our Next-Gen Leaders

After hearing from young leaders in our industry, it's reassuring to know that there's hope for the future of home building

Young home building industry leaders in the Forty Under 40 include Matthew Wilson, Chris Hartley, and Michael Freiburger.

Opinion

Signing Up Students for the Trades

If local associations across the country follow the Texas Association of Builders' lead, it could make a huge difference to the future of the skilled trades

New initiatives aim to get youths into hard hats and onto construction sites.

Opinion

Managing Rising Costs and Risk

Land, labor, and material costs are chipping away at home building's already thin margins

For all the worrying about a home building slump after six years of increasing revenues and numbers of homes built, 2018 proved to have a bottom line of more of the same. 2019 Housing Giants Report

Design

What’s Trending? Trends

Design is all about trends, and home design trends reflect the changing expectations of how we want to live our lives

green space_home building_home trends_biophilic design_Max Pixel photo

Awards

The Future Is Already Here for Home Building

Home building’s young people are chalking up some amazing accomplishments

building industry leadership with the Professional Builder 2019 Forty Under 40 winners

Opinion

The Puzzle of Selling Green Homes

Many home builders find that selling a green home (or a high-performance or sustainable or net zero home) is at least as hard as building one. Why?

Opinion

Forecasts, With a Grain of Salt

In business, forecasting is important and, in home building, a must

Building industry forecast_image of bar chart with magnifying glass_Pixabay

Business Management

Trumark's New Model for Home Building

Trumark Companies—named Pro Builder's 2018 Builder of the Year—represents a new, diversified model for home building

Trumark's Gregg Nelson (left) and Mike Maples met at business school and initially started entitling and selling lots together. (Photo: Jason Henry / dbphotoagency.com)

Business Management

Getting On Board With Onboarding

In the November issue of Pro Builder, we take a look at builders' best practices for onboarding trades, and the magazine has its own onboarding to do: Welcome editor-in-chief Rich Binsacca