WEBINAR

Leveraging Health and Wellness to Drive Window Upgrades

Discover how to turn natural light into your next powerful sales tool by leveraging cutting-edge health research to sell larger window packages and premium upgrades that boost customer satisfaction—and your bottom line.

September 24, 2025

5:00 PM UTC

1 hour

Sponsored by

September 24, 2025

1:00 PM ET / 12:00 PM CT / 10:00 AM PT / 6:00 PM GMT

Duration: 1 hour

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Summary

Turn natural light into a powerful sales tool for big-ticket window packages and premium upgrades that boost customer satisfaction and your bottom line.

Recent industry research shows that natural light leads to measurable health benefits for homeowners, a major opportunity for builders to boost sales, upgrades, and profitability.

Ron Vana, a senior sales representative at Milgard Windows and Doors, will present the benefits of natural light on sleep quality, mood, and productivity and offer methods and messaging to help builders sell larger window packages and high-performance glass upgrades.

This session is designed for builders of all sizes and their sales teams who are ready to elevate their approach and maximize their margins. Start transforming your standard window specs into upgraded packages that drive stronger customer satisfaction and boost your bottom line.

Key Takeaways:

See the research behind the health benefits of natural light and learn sales strategies that drive upgrades to larger window packages, premium glass options, and high-performance features
Identify common homeowner pain points and position window options as an essential solution
Establish yourself as the wellness-focused expert who delivers solutions beyond the basics
Build rapport during conversations and uncover both practical and aspirational customer priorities

Speaker

Ron Vana

Senior Sales Representative

Milgard Windows and Doors

Ron Vana is a Senior Sales Representative with Milgard Windows and Doors in Northern California. Ron has had over thirty years of sales and sales management experience, including the last twenty years with Milgard Windows. Ron has an established record of helping grow market share and developing sales solutions for window suppliers and distributors in the building industry. Ron is enthusiastic about working closely with custom home builders, regional home builders and multiple Top 25 national builders at all levels of the building cycle including architectural, purchasing and construction.

Sponsored by: