WEBINAR

Winner Techs All: Outplay, Outsell, Outshine with Smarter Tools

Discover how leading builders are transforming the online buyer journey by combining automation, AI, and human connection to create seamless, high-converting experiences. In this engaging webinar, award-winning Online Sales Counselors and marketing pros reveal how integrated systems and smarter teamwork drive results—from lead generation to closing and beyond.

December 16, 2025

6:00 PM UTC

1 hour

Sponsored by

December 16, 2025

1:00 PM ET / 12:00 PM CT / 10:00 AM PT / 6:00 PM GMT

Duration: 1 hour

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A certificate of attendance will be offered.

Summary

Tired of juggling disconnected systems, manual processes, and missed opportunities along the buyer journey? You’re not alone, and there’s a better way.

Explore the power of tech and human connection in online sales, marketing, and customer experience. In this lively webinar, national award-winning Online Sales Counselors and marketing pros will share how automation, AI, and teamwork drive results, from lead generation to closing, creating a seamless, standout homebuyer experience.

You’ll hear real-world examples of how top builders are integrating systems, automating key touchpoints, and aligning teams to work smarter and deliver more value at every stage of the buyer journey.

This exclusive event also offers a sneak peek at our upcoming Winner Techs All session at IBS 2026, where we’ll dive even deeper into the tools and strategies shaping the future of builder success.

Key Takeaways:

• Discover how automation and AI can streamline operations and improve collaboration

• Learn how integrated systems create a smoother buyer journey

• Explore how human connection turns technology into a competitive advantage

• Get a preview of what’s ahead in our Winner Techs All session at IBS 2026

Speakers

Sheila Lockhart

French Brothers Homes

MarkSystems Specialist

Sheila Lockhart is the ERP Specialist at French Brothers Homes, an award-winning homebuilder based in southern New Mexico. Sheila has built her career around the belief that technology should make life easier for both teams and customers. At French Brothers, she’s the connector between construction, sales, and customer experience, helping the company’s ERP system run smarter so people can work better together. From streamlining workflows to making data more meaningful, Sheila focuses on using tech to bring the “human touch” back into the process.

Terrell Turner

ECI Software Solutions

Customer & Partner Marketing Manager

Terrell Turner leads customer and partner marketing for ECI Software Solutions’ Residential Home Construction division, driving programs that amplify customer success and strengthen industry partnerships. With a passion for connecting people, programs, and purpose, Terrell helps builders and partners achieve measurable growth through authentic relationships and strategic marketing initiatives.

Heidi Schroeder

ECI Software Solutions

Senior Business Consultant

Heidi Schroeder specializing in helping homebuilders optimize operations, strengthen sales processes, and elevate the buyer experience. With a background in homebuilding and technology, Heidi partners with teams to identify growth opportunities, streamline workflows, and implement practical strategies that drive results.

Laura Hanson

Online Sales & Marketing Expert

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Laura Hanson is an experienced online sales and marketing professional with a background in the homebuilding industry. She specializes in lead generation, digital engagement, and creating seamless buyer experiences. Passionate about connecting people and technology, Laura brings practical insights that help builder teams drive results.

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