WEBINAR

From Feature to Baseline: Designing Wellness into Homes

Wellness is no longer a luxury—it’s an expectation, and water is at the center of it. Join industry experts to explore how smart, water-centric design can deliver real health benefits at scale without adding cost or complexity for builders.

March 10, 2026

5:00 PM UTC

1 hour

Sponsored by

March 10, 2026

1:00 PM ET / 12:00 PM CT / 10:00 AM PT / 6:00 PM GMT

Duration: 1 hour

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Summary

Health and wellness have shifted from optional upgrades to baseline expectations in residential design. Today’s homebuyers are more aware of how air and water quality impact daily wellbeing, and they expect healthier living environments to be built in, not added later. For builders and designers, this creates both opportunity and complexity: how do you deliver meaningful wellness benefits without increasing cost, installation burden, or long-term maintenance?

In this live webinar, industry experts will explore how wellness is reshaping residential design and why water plays a uniquely powerful role in daily health behaviors. The session will examine wellness as a system, where design, visibility, and access influence trust and adoption, and address common misconceptions around home filtration, sustainability, and complexity. Attendees will gain a realistic view of the tradeoffs builders face and practical strategies for integrating wellness solutions at scale.

The discussion will also highlight how residential drinking water filtration solutions, including Elkay’s commercial-grade approaches adapted for the home, can support wellness goals through targeted filtration, intuitive design, and builder-friendly installation.

Whether you’re designing entry-level homes or premium communities, this session will provide actionable insights to help future-proof your wellness strategy.

Key Takeaways:

Why wellness has become a baseline expectation for today’s homebuyers
How water-centric design influences daily health behaviors and trust
Common myths and realities around residential water filtration
Builder-friendly approaches to delivering wellness without added complexity
How commercial-grade filtration principles translate to residential design

Speaker

Kim Melendez

Director of Residential Sales

Zurn Elkay Water Solutions

Kim Melendez is the Director of Residential Sales at Zurn Elkay Water Solutions. In the role, she helps to lead showroom and builder strategy to drive Elkay sinks and filtered water solutions to the market. Kim has 20 years of industry experience, most recently serving as director of sales for Robern, a Kohler luxury brand. Her background includes roles with Ferguson, The Joyce Agency, Pfister and LIXIL (American Standard, DXV, GROHE), where she served as project sales manager and Southeast general sales manager. She earned her BA in business from Virginia Tech University.

Sponsored by: