Where Builder Leads Go To Die
July 30, 2026
1:00 PM ET / 12:00 PM CT / 10:00 AM PT / 6:00 PM GMT
Duration: 1 hour
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Summary
Join ProBuilder for a live panel webinar exploring where builder leads break down and how to bridge the gap between lead capture and real sales momentum. Today’s buyers move quickly, conduct extensive research, and expect timely, relevant follow-up. When systems are disconnected and processes vary across teams or channels, leads can stall, handoffs become inconsistent, and opportunities are lost before meaningful conversations begin.
Hosted by Sara Williams (ECI Software Solutions), this session features Ingrid Ricks (Convertly), Greg Bray (Blue Tangerine), and Heidi Schroeder (ECI Software Solutions). The panel will share insights from across the homebuilding industry and discuss practical strategies to improve lead follow-up, digital engagement, and conversion.
Key takeaways:
- Where builder leads most commonly stall and what to address first
- How to improve speed-to-lead while maintaining personalization
- How online sales teams use video and digital tools to increase conversions
- What builder websites need to do to generate higher-quality leads
- How customer experience data can be used to coach teams and improve performance
- A framework for aligning marketing and sales around the moments that matter most
Whether you're focused on marketing, sales, or customer experience, you'll leave with actionable ideas to strengthen your lead-to-sale process and drive better results.
Speakers
Sara Williams
Senior Solutions Engineer
ECI Software Solutions
Sara Williams is a Senior Solutions Engineer at ECI Software Solutions with more than 20 years of experience in the homebuilding industry. Her background spans builder sales, marketing, proptech, and executive leadership, helping organizations improve customer experience, technology adoption, and business growth.
Ingrid Ricks
Founder
Convertly
Ingrid Ricks is the founder of Convertly and a recognized leader in online sales for home builders. With experience in onsite sales, online sales, and sales leadership, she specializes in digital buyer engagement, video communication, and sales process optimization.
Greg Bray
President
Blue Tangerine
Greg Bray is President of Blue Tangerine, a digital marketing agency serving home builders. Since 2000, he has helped builders improve website performance, lead generation, SEO, and AI search visibility. He also co-hosts the Builder Marketing Podcast and leads the Builder Marketing Summit.
Heidi Schroeder
Senior Business Consultant,
ECI Software Solutions
Heidi Schroeder is a Senior Business Consultant at ECI Software Solutions focused on helping builders improve the homebuyer experience. Drawing on years of sales and marketing experience, she helps teams use customer insights and data to strengthen performance and drive better outcomes.
Sponsored by:
