5 design concepts to spark new-home sales

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Professional Builder’s House Review collaborative presents five design solutions that can help production home builders sell more homes in the recovering market.

5 design concepts to spark new-home sales

5 design concepts to spark new-home sales

July 02, 2012

3. Durango


Anne Postle, AIA, CAASH

Osmosis Architecture





First floor: 1,508 sf

Second floor: 989 sf

Total living area: 2,497 sf

Width: 40 feet

Depth: 57 feet, 6 inches

As of 2010, 4.4 million U.S. homes held three generations or more under one roof, a 15 percent increase from 3.8 million households two years earlier, according to the Census Bureau. Savvy builders recognize this growing trend and are including a plan in the mix that focuses on the multi-generational buyer.

The Durango, a home designed by Osmosis Architecture and built by D.R. Horton’s Denver division, has an upper-level option that works perfectly for this multi-generational buyer. With its main-level owner’s suite, the Durango is ideal for the older family member or couple. Notice the convenient access from the owner’s bath to the main-level laundry.

Upstairs, the typical move-up family buyer might choose the standard plan with three secondary bedrooms, two bathrooms, and a loft. The multi-generational family has the option of a second owner’s suite with a second laundry and upper-level living area. This upper level can work well for the younger family member or couple, with or without kids. By combining households and adding wage-earners to help with mortgage payments, more home buyers are discovering that together they can once again achieve the American Dream.



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