Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
Capturing Empty Nesters
Each type of home buyer looks for a specialized set of requirements in a new home.
Each type of home buyer looks for a specialized set of requirements in a new home. Empty nesters are no different. In her book Sales and Marketing Checklists, Jan Mitchell gives the following tips on how to show a model to this niche market:
Advertising and promotional materials can be tweaked to cater to these buyers. Mitchell’s suggestions include: