The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
Capturing Empty Nesters
Each type of home buyer looks for a specialized set of requirements in a new home.
Each type of home buyer looks for a specialized set of requirements in a new home. Empty nesters are no different. In her book Sales and Marketing Checklists, Jan Mitchell gives the following tips on how to show a model to this niche market:
Advertising and promotional materials can be tweaked to cater to these buyers. Mitchell’s suggestions include: