Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
New Home Sales
Continually resetting expectations can turn a short-term gain into long-term performance.
Sales representatives need to have a passion for knowing the numbers that are critical for scoring closings.
Debunking the myths of social media and Internet marketing
As the end of the year draws closer, determine where you are in relation to the sales, financial, and customer satisfaction goals you set for 2013. If you are behind where you projected yourself to be, then assess and analyze to determine what you have to do to get back on track.
A comprehensive strategy for reviewing and improving your sales operation
Builders would benefit more from proactively shepherding customers from contract to closing than they would from merely focusing on gaining more sales.
Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide which house to buy.
Sales of newly built, single-family homes rose 7.9 percent to a seasonally adjusted annual rate of 421,000 units in August, according to figures from HUD and U.S. Census Bureau.
Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential home buyers.
Surveys reveal what customers are saying about how well home builders are delivering customer satisfaction and where they are failing.