New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Even With Inflation Running Hot and Elevated Mortgage Rates, Buyer Demand Rises
Mortgage rates will likely stay high for the next few months, but that doesn't seem to be deterring homebuyers
A Look at Homeownership Rates Across the Nation
Data for homeownership rates in the 100 largest US cities show Port St. Lucie, Fla., in the top spot, while West Virginia is the state with the most homeowners
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
More Listings, Lower Rates This Week
The market perks up with a recent influx of fresh housing listings, and the week ending March 28 sees a dip in mortgage rates
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Housing Markets
These Local Housing Markets Are Seeing Slower Sales, Waning Inventory
Western markets that saw surging sales just one year ago are now confronting weak homebuying activity and severe inventory shortages
Home Design
Back to Bare Bones—Delivering New Homes Buyers Can Actually Afford
Elevated expectations in the new-home market are driving up costs for unnecessary amenities homebuyers may not actually want
Market Data + Trends
When Will the Housing Market Favor Buyers Again?
The majority of Americans say now is a bad time to buy a home, and experts say market conditions may not improve anytime soon
Demographics
In the Race to Homeownership, Gen Z Is Trailing Behind
Generation Z is expressing strong interest in homeownership but these first-time buyers face a series of unprecedented hurdles
Sales + Marketing
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
Financing
The Share of New-Home Sales Backed by FHA Loans Is on the Rise
A rampant housing affordability crisis is leading to an increase in new-home sales financed with government-backed mortgages
Demographics
Millennials Are Underperforming in Today’s Housing Market, and It’s Not Hard to Understand Why
A growing number of millennials are reaching peak homebuying age, but amid affordability constraints and a housing shortage, many are finding themselves delayed in the race toward homeownership
Market Data + Trends
Are US Homebuyers Adapting to Higher Mortgage Rates, Home Prices?
The share of homebuyers actively engaged in home purchases was essentially unchanged from the first quarter of 2023 to the second quarter of the year
New-Construction Projects
Builders Poised to Benefit From Existing Home Shortage
A slowdown in new listings from hesitant home sellers is benefitting home builders, who are seeing increased demand from buyers turning to new-construction
Affordability
Housing Affordability Expectations Dip Amid High Prices, Mortgage Rates
Affordability expectations worsened between the first and second quarters of 2023 as high home prices and rising mortgage rates continued to price a growing number of homebuyers out of the for-sale market
