Outshining the Competition

Printer-friendly versionSend by email

Builders invited prospects on their interest list to preview their new gated community via a unique invitation.

August 01, 2004

 

Builders at St. Johns Forest, a Taylor Woodrow community in Jacksonville, Fla., invited prospects on their interest list to preview their new gated community, St. Johns Forest, via a unique invitation. Dubbed a "Muddy Boots" event to highlight the under-construction conditions, the invitations arrived in a box of shoe polish. The box was printed with the declaration: "After a party like this, everything else will look a little dull."

Morrison Homes, David Weekley Homes, Richard R. Dostie - A Toll Brothers Co., and ICI Homes showcased the 435 acres that will be home to 500 families. Attendees received complimentary shoe shines. Twenty-eight guests reserved home sites during the event.

Comments on: "Outshining the Competition"

Products

Eldorado Stone offers even more possibilities for dramatic interiors with four new wall designs—SeasideWall, RusticWall, StudyWall, and UrbanWall.

Features

Builders weigh in on their love-hate relationship with the banking industry, and the non-traditional sources of capital they are using. 

Email Subscriptions