When it comes to the floor system, builders often think about code compliance and structural performance. But what about the intangible part—how the floor feels?
Outshining the Competition
Builders invited prospects on their interest list to preview their new gated community via a unique invitation.
Builders at St. Johns Forest, a Taylor Woodrow community in Jacksonville, Fla., invited prospects on their interest list to preview their new gated community, St. Johns Forest, via a unique invitation. Dubbed a "Muddy Boots" event to highlight the under-construction conditions, the invitations arrived in a box of shoe polish. The box was printed with the declaration: "After a party like this, everything else will look a little dull."
Morrison Homes, David Weekley Homes, Richard R. Dostie - A Toll Brothers Co., and ICI Homes showcased the 435 acres that will be home to 500 families. Attendees received complimentary shoe shines. Twenty-eight guests reserved home sites during the event.