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Professional Builder's 2007 Best in Class product survey turned up some
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Although the industry product giants top most of the categories, the survey should give some of the larger producers some concern. There are upstarts in several categories, and in others, the leading manufacturer only has a small margin of market share ahead of its competitors — a testament to the realities of today's downturn as builders are looking for better deals and newer products to help keep them in the black.
Like the other Best in Class surveys conducted by our sister publications Custom Builder and Professional Remodeler, respondents were plucked at random from the magazine's readership and completed our survey between Aug. 22 and Sept.17. Those surveyed include builders, architects and producers of manufactured or modular homes.
A total 504 builders and architects completed the e-mail survey. The respondents identified the products they evaluate, recommend, specify, approve or purchase for use in the homes they build or design. To minimize respondent fatigue, each survey participant was asked brand questions for no more than six products for which he or she has purchased. The results of 2007's Best in Class survey can be found on the following page.
| Aware | Used (Past 18 mos.) | Prefer | |
| Brick and Stone | |||
| Total (Base) | 253 | 231 | 231 |
| Owens Corning | 79% | 48% | 33% |
| Eldorado Stone | 54% | 24% | 16% |
| Boral Bricks | 35% | 20% | 13% |
| Hanson Bricks | 23% | 9% | 6% |
| Decking | |||
| Total (Base) | 230 | 226 | 226 |
| Trex | 74% | 52% | 40% |
| Georgia-Pacific | 51% | 19% | 9% |
| CertainTeed | 47% | 9% | 6% |
| Weyerhaeuser | 43% | 11% | 7% |
| Entry Doors | |||
| Total (Base) | 302 | 297 | 297 |
| Jeld-Wen | 81% | 29% | 13% |
| Pella | 77% | 26% | 10% |
| Therma-Tru | 76% | 50% | 37% |
| Marvin | 70% | 16% | 6% |
| Peachtree | 67% | 9% | 4% |
| Garage Doors | |||
| Total (Base) | 264 | 257 | 257 |
| Overhead Door | 77% | 44% | 35% |
| Wayne-Dalton | 61% | 30% | 19% |
| Clopay | 58% | 27% | 19% |
| Jeld-Wen | 48% | 9% | 5% |
| Housewrap | |||
| Total (Base) | 259 | 257 | 257 |
| Tyvek | 95% | 79% | 70% |
| Owens Corning | 53% | 12% | 5% |
| Typar | 47% | 17% | 5% |
| Insulation | |||
| Total (Base) | 255 | 250 | 250 |
| Owens Corning | 93% | 75% | 51% |
| CertainTeed | 69% | 32% | 10% |
| Johns Manville | 64% | 30% | 10% |
| Dow Styrofoam | 59% | 25% | 4% |
| Interior Doors | |||
| Total (Base) | 268 | 257 | 257 |
| Jeld-Wen | 78% | 42% | 28% |
| Masonite | 74% | 49% | 31% |
| Pella | 59% | 19% | 11% |
| Peachtree | 52% | 11% | 5% |
| Exterior Moulding | |||
| Total (Base) | 224 | 215 | 215 |
| James Hardie | 62% | 37% | 18% |
| Fypon | 59% | 29% | 13% |
| Azek Trimboards | 58% | 33% | 21% |
| Georgia-Pacific | 56% | 25% | 11% |
| CertainTeed | 54% | 21% | 7% |
| Interior Moulding | |||
| Total (Base) | 256 | 227 | 227 |
| Georgia Pacific | 56% | 27% | 16% |
| Fypon | 48% | 22% | 7% |
| Azek Trimboards | 45% | 24% | 7% |
| CertainTeed | 44% | 16% | 6% |
| James Hardie | 34% | 20% | 7% |
| Roofing | |||
| Total (Base) | 265 | 262 | 262 |
| CertainTeed | 79% | 39% | 19% |
| Owens Corning | 73% | 34% | 13% |
| GAF | 72% | 32% | 14% |
| Georgia-Pacific | 63% | 12% | 4% |
| Timberline | 56% | 20% | 7% |
| Johns Manville | 51% | 6% | 0% |
| Elk | 51% | 26% | 18% |
| Tamko | 44% | 17% | 6% |
| Siding | |||
| Total (Base) | 266 | 264 | 264 |
| CertainTeed | 76% | 35% | 14% |
| James Hardie | 76% | 50% | 37% |
| Alcoa | 66% | 18% | 6% |
| Georgia-Pacific | 65% | 17% | 4% |
| Owens Corning | 58% | 13% | 2% |
| Weyerhaeuser | 55% | 8% | 2% |
| Lousiana-Pacific | 48% | 6% | 2% |
| Windows | |||
| Total (Base) | 302 | 302 | 302 |
| Andersen | 94% | 46% | 23% |
| Pella | 93% | 36% | 16% |
| Jeld-Wen | 83% | 27% | 7% |
| Marvin | 82% | 22% | 10% |
| This table shows the products each builder was asked to rank in terms of awareness, use and preference. The bold items denote the top percentage earner in the preference category. | |||
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