Although recovery for home building has been looking up for a while—with new-home starts in 2013 up 18 percent over 2012 and new-home sales in January at their highest level since July 2008—coming
Satisfaction Brings Referals
Satisfied customers work overtime for their builders.
Satisfied customers work overtime for their builders. When customers are almost completely satisfied with the building process, they give their builder six or more referrals. The consequences for not satisfying (below-average customer satisfaction): no referrals. Bottom line: When you keep current customers happy, you ensure a larger pool of future customers.