When home builders are asked which information they deem most critical to the improvement of their businesses, info about new products is always near the top of the list. And for good reason.
Satisfaction Brings Referals
Satisfied customers work overtime for their builders.
Satisfied customers work overtime for their builders. When customers are almost completely satisfied with the building process, they give their builder six or more referrals. The consequences for not satisfying (below-average customer satisfaction): no referrals. Bottom line: When you keep current customers happy, you ensure a larger pool of future customers.