Satisfaction Brings Referals

Printer-friendly versionSend by email

Satisfied customers work overtime for their builders.

October 01, 2002



Satisfied customers work overtime for their builders. When customers are almost completely satisfied with the building process, they give their builder six or more referrals. The consequences for not satisfying (below-average customer satisfaction): no referrals. Bottom line: When you keep current customers happy, you ensure a larger pool of future customers.

Comments on: "Satisfaction Brings Referals"


In the past 12 months, building product manufacturers introduced a vast number of new products, many of which were featured in the pages of Professional Builder.


Builders, designers, and architects weigh in on what they value in relationships with suppliers and which attributes would make them consider trying a new product.

Email Subscriptions