Rich Binsacca | ProBuilder

Rich Binsacca

Rich Binsacca is editorial director of Pro Builder Media, Custom Builder, and PRODUCTS. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. rbinsacca@sgcmail.com

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Off-Site Construction

Exclusive Research: The Off-Site Argument

Everyone says off-site construction is the answer to housing’s supply, labor, and affordability challenges—except single-family builders

Prefab wall panels are one off-site building component that can be factory-manufactured

Innovation

Smarter Than You?

If you think it’ll sell homes, and you’re confident in those specs and ability to support them, you’re playing ahead

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The New American Home

High Style, Big Impact: Kitchens + Baths of The New American Home 2019

The kitchens and bathrooms of this year's home perfectly balance luxury and efficiency, plus they’re really cool

Kitchen and bath design in the New American Home 2019

Opinion

A New Age-Old Question

Like many of you, we struggle with deploying resources to deliver a top-notch product in a dynamic world

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The New American Home

The New American Home 2019: Luxury on High

Perched above the Las Vegas Valley, this year’s New American Home delivers seamless indoor-outdoor spaces, luxurious private areas, and a wealth of wow factors

The New American Home

Build It Better: Products and Materials in the New American Home 2019

This year's New American Home features a wealth of innovative, compelling products that make the home a real standout

Exclusive Research + Data

What Buyers Want—Recent Consumer Preference Research

Two recent studies shed light on consumer preferences, helping builders differentiate their product from resales and deliver (and sell) more desirable homes and communities

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Opinion

Lessons Learned the Hard Way

Every year, The New American Home project proves to be a challenge. This year was no exception

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The New American Home

The How Behind the Wow of The New American Home 2019

Underneath its intriguing desert contemporary form and finishes, The New American Home 2019 is a model of performance-driven systems and solutions

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Innovation

See Change: Innovation in Home Building

Housing may never be truly disrupted, but these technologies offer solutions to help manage its continuing evolution

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Opinion

The Robots Are Coming!

Pick your head up on occasion to glimpse these new tools and how they’re helping builders do better

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Show Village

Innovation and Inspiration at IBS 2019

The 2019 versions of Show Village and The New American Home offer a compelling glimpse into housing’s future

The New American Home and Show Village 2019 offer a glimpse into housing's future with their building technology innovations.

Opinion

Killing Home Building's Sacred Cows

The willingness to innovate and forge a new path requires a fundamental shift in mindset

Opinion

Your Voice: Engaging the Home Builder Audience

At Professional Builder, we aim to create a digital dialogue between us and among all our readers, big and small; urban, suburban, and rural; high-priced and affordable

Build-to-Rent Communities Are on the Rise

St. Louis Launches Pilot Program to Create Affordable, Sustainable Homes

Economists Say a Housing Market Crash Is Unlikely in the Near Future